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July 1, 2019

Modernize Your Retail Workforce with Microsoft’s Modern Desktop


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Modernizing employee engagement typically comes through modernizing a business’s line of applications and how your customers engage with them. Statistics show that retailers with well-engaged employees enjoy higher profitability and production metrics and reduced shrinkage.

Retail organizations with relatively higher workforce engagement benefit from a 21 percent increase in profitability, a 20 percent increase in sales production and 28 percent less shrinkage than competitors with lower engagement rates. Further, retail frontline workers can dramatically impact customer satisfaction, for good or for bad.

To compete in today’s e-commerce world, retail businesses must provide back office and storefront employees with unified tools they can use to promote and support brand differentiation. Retailers that are stuck with old technology will fail to engage employees and alienate customers with a fractured and outdated retail experience.

Microsoft 365 Brings Modern Workforce and Innovation to Retail

The modern desktop, powered by Microsoft 365, brings a rich portfolio of tools. Integrating Office 365, Windows 10 and Enterprise Mobility + Security (EMS), Microsoft 365 provides best-in-class productivity, collaboration and security suites that businsses need to stay up to date and maintain security.

Adopting Microsoft 365 and the modern desktop in retail unlocks creativity, empowers frontline workers with communication and collaboration tools, improves customer satisfaction and reduces IT complexity.

With Microsoft 365, employees can engage customers through innovative technology for a superior experience.

With tools like Microsoft Teams, OneDrive and SharePoint, the modern desktop puts corporate assets and data on mobile devices, where it can do businesses the most good.  Employees and frontline workers can easily and securely access product information and customer data from anywhere, anytime without compromising security.

With Microsoft 365 as the frontline platform, businesses can efficiently provide access to digital assets and protect them from advancing threats. Employees can bring superior insights and performance to the retail experience. They can do their best work and contribute to business growth while protecting sensitive information.

Modern IT for Retail Businesses

Replacing legacy operating systems with Windows 10 and Office 365 can bring substantial benefits.

For one thing, older operating systems can pose severe risks to sensitive data. For another, they impose limits on the mobility of business operations. IT departments struggle to comply with standard IT security policies due to challenging authentication vulnerabilities.

Microsoft 365 brings Intune and the ability to integrate with a configuration manager, which empowers IT departments to easily configure and deploy workstations as well as enforce corporate policies. In addition to reducing network complexity, this new management console makes effective security monitoring possible.

By shifting to the modern desktop, management can provide a platform to support growth with key benefits:

  • Decisions through visual collaboration.
  • Safe, productive work on the floor and on the go.
  • Real-time business data insight.
  • Easily set up and deploy role-based applications and data access.

Microsoft 365 offers a single, integrated technology solution designed for retail businesses. It empowers employees to communicate, collaborate and produce amazing results while reducing IT complexity. As a Microsoft partner, GOBI Technologies helps retail businesses shift to the modern desktop through comprehensive assessment, planning and deployment services.

To learn more about Microsoft 365, retailers’ modern desktop, read “Migrating Your Organization to a Modern Desktop in 2019.”

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